In 1972, NAD (originally an acronym for New Acoustic Dimension) set out to create a new kind of audio company. We were a group of audio-industry veterans: manufacturers, retailers, distributors, and – above all – listeners. We were driven by passion for great sound and by the desire to cut through the marketing hype and over-elaboration that had become pervasive in the audio industry. We wanted to provide what people really wanted instead of what they were being sold.
We want to make clear that every NAD component at every level is designed and manufactured for satisfying performance – for realistic, detailed, convincing reproduction of the original sound.
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